The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.
Tune in to learn more about:
~ Why is storytelling important, and how to use it in product marketing?
~ The Old World vs. New World Framework for impactful positioning.
~ Things to know before joining the startup world as a PMM.
Timestamps
- (00:00) - Intro
- (01:00) - Peter's career highlights.
- (04:50) - Why is storytelling important in Product Marketing?
- (07:43) - How can companies use storytelling to showcase products?
- (13:23) - What is the Old World vs. New World Framework?
- (16:42) - How Peter develops storyboards for a brand?
- (21:03) - Peter's experience in hiring PMMs.
- (25:59) - Advice for people who want to jump into the startup world as PMM.
- (28:34) - Biggest learnings from the episode.
- (30:49) - Outro
Follow Peter Kortvel
On LinkedIn: https://www.linkedin.com/in/peterkortvel/
On Twitter: https://twitter.com/PeterKortvel
Mentioned in the Episode
Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/
Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
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